Today’s era of Internet has opened a gate of vast variety of opportunities for businesses, digital data provides businesses with a great opportunity to create competitive advantages and business values in the growing digital economy.


This half-day masterclass will provide an overview of the types and sources of business data, and will focus on the opportunities and business value that can be created by the effective management of digital data across business activities such as customer relationship management, web analytics, digital marketing, and data visualisation.

With a focus on effective business planning, this interactive session will also give an overview of the tools and techniques used by online marketers, from search engine optimisation, to pay-per-click, and social media marketing; to effective press and PR and creating compelling content.

The masterclass will be presented by Barry Kruger of Progressive Digital who has more than 15 years’ experience leading sector-wide digital transformation initiatives.

This workshop is delivered as part of the South East Midlands Start-up Programme (SEMSUP). The programme is led by Wenta and delivered in collaboration with its partners University of Northampton and University of Bedfordshire.

To be eligible to attend this workshop companies must;

  • Be looking to start a business
  • Be a start-up business within Northamptonshire with less than 12 months trading history
  • Be a social enterprise within the South East Midlands
  • Complete a registration form

We hope that you will take this opportunity to join us at what is sure to be an interesting event.


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