Calling all inventors, entrepreneurs and license holders – are you ready to showcase your skills and perfect product to some of Britain’s biggest retailers?


Coming soon to Channel 4, Buy It Now (currently a working title), gives entrepreneurs, inventors and licence holders the opportunity to pitch their product to an audience of potential customers and a panel of professional buyers from some of Britain’s best known retailers.

Each seller will have 90 seconds to convince a studio audience to buy their product. If they are successful in selling to at least one member of the audience, they will then have the opportunity to pitch to a panel of retailers.

During the pilot episode filmed in January, one entrepreneur received provisional orders worth nearly £150,000, whilst another inventor had a provisional order for 10,000 units.

Anyone interested in appearing on the show can email selling@studiolambert.com or call producers on 0203 040 6809. If you’ve heard enough and would like to apply to take part in the series, you can complete an application form here.

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