Registrations for the Midlands Engine Market visit to Shanghai have been extended. The trip is designed to provide U.K. companies operating within the food and drink sectors (both new and experienced exporters), an excellent opportunity to navigate their way through an incredible vibrant market.


Vistors will be taken to Food Hotel China (FHC) – China’s Global Food and Hospitality Expo – and will also benefit from additional events and opportunities to showcase your products to key Chinese buyers, decision makers and opinion leaders.

What are the benefits of joining this Midlands Engine delegation? 

•  Gain a cost-effective insight into the world’s most dynamic and fast-growing consumer market, with opportunities to display the features and benefits of your specialist products

•  Bespoke targeted events to showcase and build awareness of your products

•  Opportunities to meet with quality distributors, agents and online marketplaces

•  Logistical support to ship samples and products for demonstration

•  In-market support by DIT China and China Britain Business Council (CBBC)

•  Mission support from experienced sector specialists from the Midlands and China

•  Pre-visit individual advice on trade marks, labelling and customs requirements

For further information and the itinerary click HERE 

To register click HERE

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