These days we live in an incredibly connected world where advertising and marketing are no longer limited to newspapers and billboards. Due to the popularity of digital formats (including social media), the way businesses market themselves and communicate with their customers is forever changing, developing and becoming an essential part of business growth.
Digital marketing has a never ending list of possibilities, and if used effectively businesses can grow using informed decisions based on the analysis of their marketing activities. For example, having the right knowledge on how to use and understand Google Analytics, or the right systems, such as a Customer Relationship Management (CRM) tool will help you not only to develop your business but also help you to build a picture of your customers’ expectations and what you need to do to retain and keep your service levels at a high standard.
Join us on Thursday 29th March to gain more knowledge on how to move your business forward in the digital world. This workshop will cover;
- Customer Relationship Management Systems (CRM)
- Managing and presenting data
- Managing workflows
- Integrating systems
- Web analytics and digital marketing
The workshop will be presented by Barry Kruger of Progressive Digital who has more than 15 years’ experience leading sector-wide digital transformation initiatives.
This workshop is part of the Northamptonshire Digital Enhancement project which is part-funded by the European Regional Development Fund and it is aimed at small and medium sized enterprises across Northamptonshire.
To be eligible to attend this workshop companies must:
- Be registered or trade from a Northamptonshire address;
- Be an SME (less than 250 employees and less than £42 mil turnover);
- Complete a registration form.
Places on our workshops are limited and distributed on a first come first served basis. Please note that only one delegate per business can attend.
Book your place HERE
We hope that you will take this opportunity to join us at what is sure to be an interesting event.