Introduction to Marketing

The single most important thing to do when starting a business is “Find Your Customer”. How do you do that? Effective marketing.

Understanding the key aspects of marketing when you are starting a business is no longer optional, it’s essential. Not only does marketing build brand awareness but it can also increase sales, grows the business and increases customer engagement.

This interactive masterclass has been designed to take you step by step through the core elements you need to successfully market your new business.

Masterclass outline:

  • Market research and creating a plan
  • Your brand and raising its awareness
  • Identifying and reaching your target audience
  • The pros and cons of traditional and online marketing
  • Digital marketing techniques
  • Tracking the effectiveness of your marketing campaigns

The workshop will be presented by Paul Smith, one of our most experienced business advisors and will include practical tips and guidance. This session includes a 15 minute break and an optional question follow up session at 12:15pm.

This workshop is delivered as part of the South East Midlands Start-up Programme (SEMSUP). The programme is led by Wenta and delivered in collaboration with its partners University of Northampton and University of Bedfordshire.

To be eligible to attend this workshop companies must;

  • Be looking to start a business within South East Midlands less than 3 years trading history
  • Be looking to start a social enterprise within the South East Midlands less than 3 years trading history
  • Complete a registration form

We hope that you will take this opportunity to join us at what is sure to be an interesting event.


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Tue Sep 2021


10:00 am - 12:00 pm


Online Event

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